All that and a party!

SCHEDULE

February 5, 2010

7:00 PM – 10:00 PM

WELCOME RECEPTION – Rubin Museum- Y2K Lounge.

150 West 17th Street

New York, NY 10011-5402

Hosted by Dance/NYC’s Youth Advisory Committee (YAC) and Arts & Business

Council’s Emerging Leaders of New York Arts (ELNYA)

February 6, 2010

8:30 AM – 6:00 PM

SYMPOSIUM – 3LD Art & Technology Center (80 Greenwich St. at Rector St.)

Includes General Session, 2 Break Out Sessions, and SmartBar one-on-one

conversations with experts in the field

THE GENERAL SESSION

8:30 – 9:00

Welcome & Registration; SmartBar Sign Ups

9:00 – 10:30

Opening Plenary

“The Changing Face of Dance Audiences”

Donna Walker Kuhne, Walker International Communications

10:45 – 12:15

IP & IT Workshop

“Latest Technologies Impacting the Dance Field”

Sydney Skybetter, Skybetter & Associates

Marc Kirschner, Tendu TV

Fred Benenson, Kickstarter.com

12:15 – 12:45

Catered in Lunch

12:45 – 2:15

Leadership Workshop

“Leadership, Start with the Why”

Simon Sinek, Start with Why: How great leaders inspire everyone to take action

2:30 – 4:00

Town Hall Meeting

“Concert vs. Commercial Dance: Can’t we just get along?”

Panel: Sharon Gersten Luckman (Alvin Ailey), plus more TBA

4:15 – 5:45

Closing Plenary

“Telling the Story of Dance: Defining the Value of our Art Form”

Russell Willis Taylor, National Arts Strategies

Dorothy Gunther Pugh, Ballet Memphis

5:45 – 6:00

Wrap up & Goodbye

BREAKOUT SESSIONS

8:30 – 9:00

Insurances

Fractured Atlas

9:00 – 10:30

Health & Wellness

The Actor’s Fund

SMART BAR

10:00 – 5:00

Sign up to meet one-on-one in 30 minute increments with:

Lois Welk (Dance/USA Philadelphia), Peter DiMurio (Dance/MetroDC), Jodi Krizer

Graber (Bravo! Wellness), plus more TBA

RATES

FREE - Opening Reception on 2/5/10 *Registration Required

Breakout Sessions on Insurance and Health and Wellness

SmartBar one-on-one conversations with experts from the field

$100.00

The full General Session Package including the Opening Plenary, IP & IT

Workshop, Leadership Workshop, Town Hall Meeting, & Closing Plenary

$20.00

1. Each of the 4 sessions offered as part of the General Session will be offered à la

carte. Choose any session or session combination at $20 per session.

Why you should come if you are a….

DANCER

Attend FREE sessions that focus on various insurance options and dancer health and wellness. Drop in on some

of the general sessions for just $20 a pop including a Town Hall Meeting on concert dance versus commercial

dance and bring awareness by contributing your opinion and giving testimonies on your personal experiences.

Meet with people who are coming to meet with YOU! Attend a FREE opening reception with the entire dance

community of New York including managers, board members, funders, and fellow dancers.

MANAGER

Here is an opportunity for us all to be together under the same roof for important information sharing and

problem-solving conversations working towards general advancement for the entire field. If you attended

Dance/USA’s Winter Forum last year in New York, you know the value of the New York dance community coming

together to share groundbreaking information, reports, and ideas, and the great importance of the

communications and connections that are made when we unite.

BOARD MEMBER or FUNDER

The Symposium will alert you to the most pressing issues and initiatives in the field and connect you to the work

going on the ground to see how it effects the organizations you represent and are supporting. The sessions

offered will help you to increase effectiveness and awareness as a leader in the field. Also, it is an opportunity

for you to unite or re-unite with dancers and dance organizations working outside of your organization and help

you to get a sense of where the field at large currently stands.

DANCE STUDENT

Begin your professional networking early and obtain a greater sense of the professional dance field of New York.

Meet established dancers, dance managers, and dance community members and learn about the numerous types

of jobs available. Learn new information, get ideas for school project topics, and expand your point of view to

bring back with you to classroom discussions.

Dance/NYC’s Mid-Year Symposium is open to ALL members of the New York dance

community as well as any member of the arts or for-profit business communities who have an interest

or do business in dance. In order to make this most beneficial to those we serve, we extend an

open invitation to everyone.

Please join us!

CLICK TO REGISTER HERE!!

*You must register even if you plan to only attend FREE events. Thank you!

Just Give

I just found a great resource for fundraising and philanthropic efforts. JustGive.org is a website that links to over 1.5 million charities and makes it easy to give by category or location. You can set up single or recurring donations and gift donations. They run these transactions privately and securely; plus they will make tax time easier by setting up a complete list of all your donations.

Additionally non-profits can utilize JustGive to collect donations for their organization. This potentially cuts a large amount of administrative work at a nominal expense. You can add a button to your website for free and it will collect donations, take care of tax information and provide online donor reports.

In the non-profit sector we are so reliant upon donations, I recently wondered about the reciprocity of others' generosity. I am determined that part of my new adventures include more philanthropy- of money and self. Interestingly the JustGive website give the following guideline on giving:

How Much to Give

What's the Average?
The average American gives about 3.1% of their income (before taxes) to charity, an increase from previous years but still well below the traditional 10% "tithe" for charity recommended by religious institutions.

Who Gives the Most?
The people that give the most actually make the least. Households earning under $10,000 a year -- far below the poverty line -- gave 5.2% of their income to charity. That's a larger percentage of their money than any other income group.

What's the Bottom line?
The average household donates $1,620 each year. That's just three dollars a day. Learn more.

You Make the Difference:
Did you know that individuals give 75% of all the money that charities receive? If we all give our fair share, no one will go hungry and no child will grow up in poverty. Sound idealistic? Everything depends on how we spend our money.

Give 5!
While 3.1% is the average, there is a movement to give more. Independent Sector, a coalition of nearly 800 corporations, foundations, and private voluntary organizations, is encouraging us to "Give 5" -- donate 5% of our income and volunteer 5 hours of our time each week.

It All Adds Up:
The amount of money and time that we alone can give may seem small but together as part of a national -- even global -- giving movement we are able to make dramatic changes in the quality of life on this small planet.

Fun...Fundraising.

The first three letters of these two words are the same, but rarely do these two words share much in common. Fundraising is a necessary part of a dance project or companies existence. Ticket revenue, or earned revenue, rarely comes close to recouping the costs of labor, music rights, costume and marketing a show. Growing the audience base is one component to making a show financially successful, but equally, "making the ask" is part of the equation.

I am currently working with a summer company in the beautiful blue ridge mountains of North Carolina called Terpsicorps. Under the direction of former North Carolina Dance Theater member, Heather Maloy, Terpsicorps really does things a little different....and makes fundraising FUN!

First the company is set up as a summer only experience. It therefore employes dancers who are off contract from other companies around the country. Terpsicorps' budget is smaller than a typical ballet company by the abbreviated season as well. (The dancers are generously hosted by families and dance supporters in the Asheville area.) It serves to provide dance to the mid-sized community of Asheville, NC and also attracts the influx of summer tourists.

Some of the FUN we have had this summer included a pre-release screening of "Every Little Step" a documentary on the making and re-making of A Chorus Line. And next, including commercial to promote it, the BOWL-A-THON!

Yes, dancers and fun lovers bowling together for a cause. And to prove the fun that has already been had and what other fun will come is a commercial:

And if you feel so inclined, you can support this event- even from afar- and pledge here. Check out the slick custom designed website that accepts your pledges online- another wave of the future.

Fun Fundraising really does exist!

The real nuts and bolts.....FINANCIALS

Seeing that we are facing a trying economic time, have you ever wondered about the fiscal responsibility of a particular non-profit organization. As part of a non-profit status, financial information is public information. Guidestar is the place to get that information.

Guidestar states:

If you care about nonprofits and the work they do, then you're affected by what GuideStar does—even if this is your first visit to www.guidestar.org. You see, we gather and publicize information about nonprofit organizations. Our reach is far and wide. Our database is broad and deep.

GuideStar's mission is to revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.

We encourage nonprofits to share information about their organizations openly and completely. Any nonprofit in our database can update its report with information about its mission, programs, leaders, goals, accomplishments, and needs—for free. We combine the information that nonprofits supply with data from several other sources. You'll find GuideStar data:

• on this Web site
• on our many partners' websites.
• in computer applications used by funding entities and private companies who work with nonprofits

If you're new to GuideStar, check out our demo for new users to learn more about finding the nonprofit information you need. Then start searching our site-it's free! You'll get even more information if you complete ourregistration form and log in-also free!

Why are we so passionate about nonprofit information? Because the best possible decisions are made when donors, funders, researchers, educators, professional service providers, governing agencies, and the media use the quality information that we provide. Those decisions affect our world today and will continue to affect it for generations to come.

Job Description. Part VII- Executive Director

JOB DESCRIPTION FOR EXECUTIVE DIRECTOR

In a typical dance organization there are two people on the top of the leadership pyramid. The artistic director that I have previously described and then the executive director of whom I will mention here. The executive director is essentially the financial and business head of the organization, the CEO of the non-profit. Together the artistic and exectutive director are the right and left brain respectively.

As mentioned in previous posts, each organization has its own inter workings; with today's tight economy, there are an increasing number of organizations that utilize one person to wear both the artistic and executive hats. But here is a summary of the executive duties of a non-profit organization.

The United Way of King County offers a plethora of non-profit governance resources. Including the following job description for executive directors by Jan Masoaoka:

At a recent gathering of nonprofit CEOs (executive directors) it was amazing how many people didn't have job descriptions - and almost no one had one that had been recently updated. Too often boards only look at the executive director's job description when they're unhappy with their executive or when they're hiring a new one. If you're writing or rewriting a job description, it may be helpful to have one for comparison. I've taken my job description as executive director of CompassPoint Nonprofit Services - one of the Board Cafe's co-publishers - and made it a bit more "generic" to serve as a template. Whatever job description you use, test to see that it both provides everyday guidance for the executive director and can serve as an evaluation tool at the end of the year. AND be sure to revisit and revise the job description as the job and the organization change.


Executive Director

The Executive Director is the Chief Executive Officer of ____________. The Executive Director reports to the Board of Directors, and is responsible for the organization's consistent achievement of its mission and financial objectives. In program development and administration, the Executive Director will:


Specific committee responsibilities:

1. Assure that the organization has a long-range strategy which achieves its mission, and toward which it makes consistent and timely progress.

2. Provide leadership in developing program, organizational and financial plans with the Board of Directors and staff, and carry out plans and policies authorized by the board.

3. Promote active and broad participation by volunteers in all areas of the organization's work.

4. Maintain official records and documents, and ensure compliance with federal, state and local regulations.

5. Maintain a working knowledge of significant developments and trends in the field.
   
   
   

In communications, the Executive Director will:

1. See that the board is kept fully informed on the condition of the organization and all important factors influencing it.

2. Publicize the activities of the organization, its programs and goals.

3. Establish sound working relationships and cooperative arrangements with community groups and organizations.

4. Represent the programs and point of view of the organization to agencies, organizations, and the general public.
   
   
   

In relations with staff, the Executive Director will:

1. Be responsible for the recruitment, employment, and release of all personnel, both paid staff and volunteers.

2. Ensure that job descriptions are developed, that regular performance evaluations are held, and that sound human resource practices are in place.

3. See that an effective management team, with appropriate provision for succession, is in place.

4. Encourage staff and volunteer development and education, and assist program staff in relating their specialized work to the total program of the organization.

5. Maintain a climate that attracts, keeps, and motivates a diverse staff of top quality people.
   
   
   

In budget and finance, the Executive Director will:

1. Be responsible for developing and maintaining sound financial practices.

2. Work with the staff, Finance Committee, and the board in preparing a budget; see that the organization operates within budget guidelines.

3. Ensure that adequate funds are available to permit the organization to carry out its work.

4. Jointly, with the president and secretary of the board of directors, conduct official correspondence of the organization, and jointly, with designated officers, execute legal documents.

Job Description. Part V- Marketing Director

A cool new logo from Ballet Oklahoma.

The job of the marketing director is truly to get "butts in seats". Interestingly again the position varies company to company as sometimes the job is outsourced to an advertising firm.

Cedar Lake Contemporary Ballet has some of the best marketing that I have seen particularly in respect to internet presence and interactivity. Additionally the company that I dance for has recently embarked on guerrilla marketing through fall fashion. The company dancers now have beautiful jackets embroidered with our names and company logo; the public can purchase various socks, shirts and pants as well as car magnets! If you want to pimp up your car with a magnet you can contact American Repertory Ballet through their website.

The marketing director of American Repertory Ballet, Christine Bragg writes of her job, "it’s my job to get our name out there. That entails: writing and disseminating press releases, creating performance marketing campaigns with online advertising, print advertising, and ground marketing, coordinating electronic communication with e-newsletters and facebook/myspace groups, planning and coordinating special events like post-performance receptions, handling comp tickets for performances, and meeting press at events and performances, just to name a few

Off season. Part I

Off season is one of the best and worst aspects of being a professional dancer in the United States. Aside from a few weeks here and there, layoffs typically occur during the beautiful summer months when the outdoors are pristine and community festivals abound.

The time lends itself to both a little rest, relaxation and reflection. It is also a time for professional development. Some dancers get "day jobs" in offices or retail to experience another kind of employment option. Often dancers take training courses in things such as yoga, pilates, and gyrotonic.

But where is the art in the summer? What about our culture makes us so fancy free and out-of-doors that we forget the pursuit of the thing we enjoy the most? Why can't we get those butts back in the seats when the summer hits?

Not to mention create the opportunity for dancers to be employed for a few more weeks per year? It is a disappointing realization that dancers in Europe get 13 months of employment whereas the average contract in the states is closer to 30 weeks (my own research based on companies of budgets over $750,000).

Fortunately there are summer dance opportunities popping up on the radar all the time. I recently learned of a company that tours the southern states based out of Alabama. There are summer festivals such as Jacobs Pillow and American Dance Festival that present concerts that keep established companies working for some time in the summer. Plus there are summer companies such as National Choreographers' Initiative, Chautaugua, and Terpsicorps. This is all just to mention a few, and more in the ballet genre of American dance.

More resources and observations as the off season unfolds, for now its off to a wedding. Oh yeah, many dancers choose to address "real life" events- like weddings- when they are off season because then friends won't have performing conflicts. Time to celebrate!

Learning to Blog

The organization NJ Young Audiences just offered a seminar for artists and arts educators to learn the technological advances of today. The topics included power point presentations and also bolgging. It is a fabulous means to create materials to market oneslef as a dance business person. Amazingly many of the offerings are free of charge, including blogging on blogger!

It is becoming my mission to empower dancers, mainly through education and communication.

Stay tuned for my reflections on the recent National Performing Arts Conference in Denver, CO and my role as chair of the dancer council for Dance USA.