Sunday, October 5, 2008
A cool new logo from Ballet Oklahoma.
The job of the marketing director is truly to get "butts in seats". Interestingly again the position varies company to company as sometimes the job is outsourced to an advertising firm.
Cedar Lake Contemporary Ballet has some of the best marketing that I have seen particularly in respect to internet presence and interactivity. Additionally the company that I dance for has recently embarked on guerrilla marketing through fall fashion. The company dancers now have beautiful jackets embroidered with our names and company logo; the public can purchase various socks, shirts and pants as well as car magnets! If you want to pimp up your car with a magnet you can contact American Repertory Ballet through their website.
The marketing director of American Repertory Ballet, Christine Bragg writes of her job, "it’s my job to get our name out there. That entails: writing and disseminating press releases, creating performance marketing campaigns with online advertising, print advertising, and ground marketing, coordinating electronic communication with e-newsletters and facebook/myspace groups, planning and coordinating special events like post-performance receptions, handling comp tickets for performances, and meeting press at events and performances, just to name a few